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Go-Ahead London is a major bus operator in Greater London and parts of Kent. The name first appeared in August 2008, before which the company had traded under separate names and brands. It is currently (as of April 2025) the largest bus operator in Greater London, operating a total of 157 bus routes mainly in South and Central London as well as some services into North and East London with a fleet size of 2,270 vehicles under contract to Transport for London. It is also the largest operator of electric buses in London, with a total of 540 electric vehicles.
Further expansion did not occur until September 2006, when Docklands Buses was purchased. On 29 June 2007, Go-Ahead London purchased Blue Triangle. With these purchases, Go-Ahead London surpassed Arriva London to become the largest operator of buses in London, running around 16% of London bus services.
A corporate image for Go-Ahead London bus routes started to appear in August 2008, when a new Go-Ahead London logo was unveiled.
In 2009, Transport for London invited bids for the sale of their own bus operations which ran under the East Thames Buses brand. Go-Ahead London were selected as the preferred bidder and assumed full responsibility for 10 routes and two depots in October that year. The East Thames Buses brand was replaced with the Go-Ahead London brand. The East Thames Buses operations were initially absorbed under the London General arm of Go-Ahead London's business. However, after some route movements and allocation changes some of the services now run under the London Central arm of Go-Ahead London's business.
On 30 March 2012, Go-Ahead London purchased Northumberland Park garage from First London with all routes brought under the London General arm of Go-Ahead London's business.
On 1 April 2014, the Go-Ahead Group restructured its Metrobus business, with the management of the Transport for London contracted services passing to the control of the London General arm of Go-Ahead London's business, with the remaining commercial services being brought under the control of Brighton & Hove from 1 July 2014. Services are now operated under an expanded London General licence, however the Metrobus trading name is partially retained. London General's licence was formally increased by the Vehicle and Operator Services Agency on 25 April 2014 to accommodate the Metrobus buses.
In June 2023, it was announced that Go-Ahead London will take over the Kent Thameside services of the Fastrack bus rapid transit network from Arriva Southern Counties. These services were taken over on 10 November 2024 temporarily using diesel buses as part of a 15-year contract between the operator and Kent County Council. Go-Ahead is to launch the service using a fleet of 28 battery electric Irizar ie tram buses by April 2025, creating Kent's first all-electric bus network; this fleet is garaged at a repurposed warehouse at Newtons Court in Stone in the Borough of Dartford.
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